Welcome to the Entrepreneuring Show where we strive to provide insights and stories for entrepreneurs, by entrepreneurs, where innovation meets inspiration led by veteran entrepreneur and tech founder. Here’s your host Jill Button.
Jill: All right. I am your host Jill Button and welcome to the Entrepreneuring Show. Today’s episode is brought to you by Orange Stack Inc. A Canadian boutique IT consulting firm specializing in design, web development, cross platform, mobile app development, and AI machine learning. Much of their focus has been on helping clients with UI and UX work, building intuitive websites and simple, easy to navigate Mernstack technologies.
Orangestack is known for their agile, scrappy, and intuitive approach. And in, iterative approach and delivering superior solutions to exceed their client expectations. My guest today is Soumya Singh, founder of Orange Dock. So Maya originally is from India with a family business background, transitioning from a 10 year architecture career spanning Malaysia, Sri Lanka and the Middle East into founding her first entire interior design entrepreneurial venture, Broke Design Studio in 2012.
Broke Design lead the, Critical foundation for Ormstack, a thriving boutique IT consulting firm headquartered in Toronto, focused on design development and forging the path in AI and machine learning with a background in architecture, software, engineering and UX design. So Maya is leading the growth and expansion of Ornstein while pursuing a master’s in information systems from Northeastern University.
Outside of work, she enjoys swimming, yoga, traveling and spending time with her busy three year old child. Welcome to the show. Soumya.
Soumya: Thank you, Jill. That was great. And thanks for inviting me for the show today.
Jill: I’m excited to have you on. You and I haven’t known each other for a very long time, but you are a founding member of the ProcureHub marketplace. So we’re really excited, , to have you on the show and to hear about your entrepreneurial journey. I love having, , women in tech on the show. It’s exciting for me. So, so happy to have you here.
Soumya: Same here, Jill. It’s, it’s been very motivating being a part of, , ProcureHub, , as a founding member of ProcureHub. It’s very impressive. , platform where, you know, , you get proper, um, system of being and also a feeling of being in a community. So thanks.
Jill: We’re, we’re, we’re very happy to have you with us. Um, so I just want to remind our listeners that, , you can pop a comment, , into the comment section. If you’re listening on LinkedIn. YouTube or Facebook, and we will get to those questions throughout the show. So first let’s start off, Samaya, let’s start off with what led you to become an entrepreneur and tell us a little bit about your experience hitting the, the glass ceiling.
Soumya: Yeah. So, um, just to, just to take a step back and just tell a little bit more about my background. , so my background is into architecture, so I completed my undergrad in architecture and then. Um, , 10 plus years into working as an architect, interior designer, and also like hitting the glass ceiling eventually where, um, I suppose the It jus uh, became very monotonous and, um, also not, , you know, truly satisfying, like I love how to design.
I would love the process of designing and also giving my clients the ultimate. design solutions and the happiness you see on their faces, but then in the end, like, where are you going? Like, , is it, is it, is this it? And, um, or can you do more? So, um, hitting the glass ceiling is basically just a feeling where , you know that there’s, there’s, you don’t see a growth, , after a certain point.
I mean, everything is this, um, , it’s, it’s very, , it depends on person to person where you see yourself, you can be happy at that point and you, you can just, , you know, spend all your life just doing that and you do good. At the same t uh, you know, the feeling of constant feeling of that. You can do more, like I can do more, more to me than just this.
Um, okay. And in terms of, , your, , promotions in terms of your, , where, where do the question coming and keeps bothering me, , that, you know, in five years, what are you going to be? So, , let’s just start your own, your own phone, your own team, your own, you can do it. Um, so yeah, I started by a company back in India in 2012, , that was, , approach design studio.
Um, so that was, , a big leap for me because you actually leave a full time well paying, , nine to five multinational company job. Where, , you are under an umbrella of very comfort, like a comforting, um, environment where you are taken care of for everything. And you have, you know, paycheck every two weeks and, , you’re just, you know, having fun with that money, saving it for, for whatever you want to or travel or you just like a free bird.
But then, , where is the risk? Right. So where’s the fun?
Jill: Yeah. Where’s the fun?
Soumya: Like, okay, now I’ve done it. , let’s just make it more challenging. Let’s see how it goes. If I fail, it’s okay. Don’t be afraid of, , you know, facing the failure. It’s okay. It’s just part of life. And that’s okay. It’s totally fine.
Like, um, if you fail, you learn, you move on, you do something else. You keep, , discovering yourself as, as a human being. So, um, let’s, , let’s just take that risk. I told myself and just start off and, you know, talk to people and see how other people are doing it. And, , then I was very excited, but then again, the scary part is, , you’re no, you’re just on your own.
You’re no more under that comfort zone of, , financial security or, you You know, anything, you have a bunch of colleagues surrounding you all the time, , talk about fun stuff all day and, you know, work together. So, um, yeah. And then when you start your own, you are, , you’re just jack of all trades. Right.
Jill: So when you, when you decided to leap off the corporate ladder, You know, hitting that glass ceiling. That’s a very common story that a lot of entrepreneurs, myself included. I went through the same process of, you know, building up my career and you do get comfortable. You start to, you know, build up a great income and your, You’ve got the cover, like you said, of the corporate structure and, you know, it’s, it is, it, it is a risk to, to leave that comfortable, secure job to start yourself, but that, that, um, the courage that you have, that you had to, to start your own business, was it one thing that, that was like, okay, that’s it.
This is my. You know, for some it’s, um, they have gotten downsized or they’re moving on. They, you know, they’ve been let go and they’re just like, Oh, I can’t do this anymore. Was there anything specifically that occurred? Um, that was the catalyst for you to start your own business? Or was it that, that nagging?
I really like this entrepreneurial bug. What was it exactly that really was the catalyst for you?
Soumya: Yeah, the catalyst, , was mostly like just the burnout. During the work, work hours, even though you have friends, you have colleagues, you have, , you know, , weekly lunches, fun things to do with your colleagues.
And even then, like there’s a lot of, , work that, , repetitive work, , which you are just told to do and where you don’t think that even that work would be valuable enough. Um, and then, , also like working during the weekends, extended hours. So yeah, that kind of, , you know, I, are you willing to. , give up on your, , you know, extra hours, or do you want to use those extra hours for yourself to build something of your own?
So, so it was really the investment of the time that you’re putting into somebody else’s dream. You decided to invest in your own dream.
Yeah. I mean, I, I don’t mind investing in somebody else’s dream when I am, I’m there, like my time is there’s at that moment, but then if, if you’re If there are extra hours, say, if there’s, there’s always asking for more where it’s not, not appreciative of the work that you’re doing or, , if you’re not appreciative of the work that I’m doing for those extra hours, then, you know, I, I would just work extra hours for myself.
So that’s what majorly.
Jill: Has that informed in any way how you as a founder are running your business and how you’re working with your own team? Um,
Soumya: so yeah, definitely. It impacts a lot because now you know what not to do with your, how not to treat
Jill: people.
Soumya: Yeah. And how, and how, and how to appreciate everything that they do basically.
Yeah, it’s not always negative, but it’s also like you need to nurture your, your team and also appreciate everything that they do for you. And, , and because I would like to be appreciated at work. And, , if, if I’m not appreciated, no matter I make the best design in the world, , it’s not going to, , give me that power of redesigning the same thing, or just having like more and more enthusiasm, , on my future projects.
Right. So it’s very highly, , important to just, not just financially, not just, um, , in terms of promotion, but also in terms of day to day conversations. , okay. Hey, great. , Hey, Jill, you worked on this. It looks amazing. Thanks for, you know, taking an extra effort to do such and such a thing, which is an add on for the client and the client is very happy.
That’s it. That’s a simple two liners is. Yeah,
Jill: it’s amazing how, you know, not, not everyone is motivated by money. A lot of people are, and certainly you need to make, , an appropriate living, um, in order to, you know, support your family. But a lot of people are really, um, more motivated by doing good work, being able to be recognized for the efforts that they’re putting in and, and, and.
And I find that with my own team and my own experience that you’re creating a team that is really invested in your clients and doing great work for your clients. And in doing so, they’re helping to grow your business and the team and, you know, the, the, the success of the organization, um, you know, as an entrepreneur, money is never a motivator because we could probably.
You know, make more money in the corporate world and have far less stress. Um, but being an entrepreneur is, it’s hugely challenging, but it’s also rewarding. I want to switch gears and I want to talk a little bit about, um, you know, your people center design, your first venture, um, broke, it’s broke or broche design.
Broche design studio. Brosh Design Studio. So tell us a little bit about Brosh Design Studio and how, um, that and a people centered design approach helped set the foundation for OrangeStack. Tell me about your design, that kind of background that you have.
Soumya: Yeah, so people centered design is nothing but just understanding, just having, , people centered design.
Empathy for people for, for your end client. Um, you, and you always keep in mind, you’re not designing it for yourself. You’re designing it for the client or in digital world. So to say you’re designing it for everybody.
Which is a real challenge. , so, , people centered design is, is, is, is basically a psychology that you need to get into people’s minds and, , ask more questions to know more, , be a good listener and take your own notes.
What’s important, what, what’s not important and how they are prioritizing things, , it may not match up with what you are thinking. So be open to that kind of, , , be, be, , be willing to learn more about people and then create something for them. Um, so with brush design studio, it was super important for me to keep your clients first, , do whatever they need.
Like if they like. , a certain color, you make do with that, you don’t impose something else or give them proper reason like why this specific thing is not suitable here with a logic. If they get it, it’s okay. If they don’t get it, then you try to understand them. So it’s basically the solution which is around the end user and that kind of people centered approach is very useful in terms of a user experience design that I have into OrangeStack.
So, um, for example, I can give you a, an example, like a touch screen that you’re, you’re at Tim Hortons. And you see a big line, but then you also have a kiosk with a touch screen that you can order your coffee and you can just move on. Um, so basically that kiosk, the UI that you see, it must be well enough, like good enough, , designed so that you can save your time.
But in the end, , if you’re frustrated with the UI, you would rather stand in the line and not use that.
Jill: Right. That’s really interesting. Cause it reminds me of sort of the same or similar philosophy that Steve Jobs has in that, , or had in that when he created Apple and Apple products, it was really about focusing on beautiful design and beautiful, um, , interface for the client that was more, um, designed around them versus, you know, You know, what the brightest technology is and how, um, you know, the thinking at the time from a technical perspective thought it should be designed.
So it sounds very similar to, to what you’re describing people centered design. How does that, um, how does that then translate into OrangeStack? How are you then taking that philosophy, that approach, um, and delivering OrangeStack, um, solutions for your clients?
Soumya: So OrangeStack delivers one of the services from OrangeStack is UX design.
So, UX design is, , understanding people’s needs. So for example, I can give you an example, like a, a small business who just had a website done, , which is, which is good enough. There’s no problem in the functionality of that website. But at the same time, when OrangeStack comes in, , we review the whole website is it saving your time or, , maybe just some, , you know, do some A B testing, some user engagement metrics, and, , you know, just do some research on your, , competitors have some analysis on that, and then just basically, , a user experience design review can let the, you know, the end user or the business owner know that, you know, even though they can book an appointment from their website or order a dish from their, from your website, um, and it can lead you to the payment, payment page, and then eventually place an order, , Is it good enough?
Is it saving people’s time? Is it, is it helping people to get less frustrated while making an order or a purchase?
Jill: Yes, it’s interesting that you say that because, you know, building my website was probably one of the most frustrating experiences I’ve ever had from the developing the original site, which I did myself a DIY site.
It was. Um, and then finding somebody who could actually create a site that was really aligned and resonated with those who would be visiting my site. And it’s hard for people who, like, I’ll use an example, especially for our listeners who are small businesses, medium sized businesses. You’ve got to create a website that’s going to resonate with those who are visiting it, and you can’t design it so that you’re telling them about your services.
You have to design it so that you’re speaking to the pain and the issues that they’re going there to find solutions for. So that kind of experience being able to resonate is so difficult to find somebody who understands that. Um, So it’s amazing to hear you say that. I’m so happy. The question that I would have on that then, what is the difference between a website developer, a designer, and then UX and UI?
How do those things work together? Are they the same? How are they different? And then help me understand how your services, UX and UI, um, fits into all of that.
Soumya: Yeah. So, , great question, Jill. So these, these, , different roles that you just mentioned, they are very, very intertwined within each other. And, , I will not say that they are different from each other a lot.
Yes, they are in, in many aspects, but if they all don’t work together, you’re not going to build a great product. You can build, you can design, you can have like amazing sketches on your sketchbook. But on the side of implementation, which is. , the development side, if it doesn’t turn out the way you have designed, it’s going to be a disaster.
So, even a web developer has to understand a little bit about, , the design, , approach, design psychology, before starting the development. , what I have experienced, , in my, , in my career, throughout my career, a lot of times, I’ve done great designs. The development has not been that great. So my design sketches are not matching with the final product and that’s, you know, and that gap, um, and the time you spend in that gap and filling out that gap is, is so frustrating and where we come into picture as orange stack is that we, we don’t differentiate between developers, designers, UX designers.
You all have to work together. You have to be on the same page all the time. Otherwise we’re going to lose track on things. You know, the designer is, is reading a story. It’s amazing design. Um, but again, the developer, , also needs to be on the same page. And that’s the reason where, , I got curious on the development side, actually.
So I, I, um, I’m very curious. So I, you know, learned about coding, how it works. So it’s basically just a tool to implement your design. And the more you’re expert in that, the more precise your design is going to be turning into the final product. So, and. What I would like to add also is that it’s an ongoing iteration of your process.
It’s, you’re never going to be happy with your website. If I ask any, any business owner, they will always have at least one thing that they don’t like about their website and they want to change it. But something or the other is stopping them, , because there are many, many, you know, back end team and there are people involved, and it might not be that easy to do that.
But again, like it’s, it’s super important for the developer to pick up on those things.
Jill: Awesome. We’re gonna get into a little bit more after the break. Um, I really want to hear about, um, how a I and machine learning is now focused for you and how that, um, that leads to supporting small and medium sized businesses and really, um, And it’s, we’re talking about transformational, um, , capability now.
So I want to get into that after the break, but before we do, can you talk a little bit more about your entrepreneurial journey and in terms of, you know, what has been the most challenging thing for you, um, being an entrepreneur, um, maybe surprising or maybe not surprising, but what, you know, people have this sort of myth of entrepreneurs, you know, Flying off in private jets and going to parties and speaking at major conferences.
It’s all not true. What for you has been the most challenging or, or, you know, the biggest myth?
Soumya: Um, so for me, the biggest challenge, , I mean, there were different challenges at different stage of this entrepreneurial journey, but I think the first challenge is to, , I mean, imagine that you already have a client.
You’re already on a project. And so the first challenge is to make sure that they pay you. Yeah. Um, pay you, pay you on time. , so just, , agreeing to pay, to paying is not, , important as the most important thing is paying on time is important because we have to sustain ourselves, we have to sustain all the resources that we have.
We have a team who are salary people and we have a lot of responsibilities. , we have our bills. So I think that’s the biggest challenge. And, , so now I, I feel like, uh, , uh, , giving value to time is money. So the more time you’re spending on a project, or the more you’re on the losing side. , so, , a lot comes on the estimate side.
So the more you ask, the more perfect you’re on your estimate in terms of time and cost, you are saving yourself basically. You are, , securing your place in, in this, , process.
Jill: It’s so different from working at a, in a corporate, in a corporate environment though, right? Cause you don’t, you’re not really thinking about that when you’re working for somebody else.
You’re not thinking about how much money they’re spending on your salary. You’re not thinking about, you know, how you’re delivering the services in an economical way. But as an entrepreneur, that is such a huge surprise because I think I felt that same way in. You know, truly understanding the value of a dollar and how every dollar in the world of an entrepreneur has to multiply, you know, 10 goals in order for you to pay your bills, pay your team, stay afloat.
And it’s, it’s, it’s surprising and it’s hugely challenging. I, I would say I definitely share that, , as well.
Soumya: Yeah, um, so, but again, like when you’re in a job, you’re not thinking about that is because you’re doing only one job, you have only one thing and you do it well. So you are, you’re doing it perfectly well.
So, , again, and you’re doing as an entrepreneur, you’re doing everything, you are, manager, you are your own accountant, your own, own, , representative, you know, for, for everything.
Jill: yep. Yes. It’s hard. It’s like your chief cook and bottle washer, right? You’re doing, you’re doing sales, you’re doing, , you know, , delivering, you’re trying to deliver the services while you’re trying to find new customers.
Um, you’re trying to figure out digital marketing, right? And a lot of entrepreneurs who don’t have your background are trying to figure out how does my website convert people who visit into clients? It’s hugely challenging for sure, but there’s lots of rewards. What would you say has been the most rewarding for you as an entrepreneur?
Soumya: Um, most rewarding is when the clients are. You know, you close the project when they are happy, you are the happiest person on earth. It’s like the best day of your, of the year for you. I know if they are happy, basically they’re going to know they’re going to recommend you more. They are eventually, they could be your repetitive clients.
So, , always have like, , you know, very, very responsible for your clients. And, , even though if it, If it was your loss at some point or it would cause some kind of frustration in the process of not being able to understand each other. But again, like, , if we have delivered the product that we promised and on time and within the budget, then I’m the happiest person.
So yeah, that’s super important for me
Jill: too. I love client. I like, I know it sounds really sappy, but you know, to be an entrepreneur, you really, really have to love delivering amazing services to your clients. And it’s your why, like you’re doing it. Why? Because you love the work. You love your customers. I have this client who is my favorite client and they always laugh because I say that it’s like, you’re my favorite client.
And they’re like, Oh yeah, you say that to every client. Um, and I, I, in some ways I do value every single client, but when you get a client who just truly appreciates the services that you provide and the work that you put in, I, those are the, those are gems. I love those. I love those clients and I love what I do.
So yeah. I’m glad to hear you say that.
Soumya: Yeah. And one thing to add, like you are eventually as an entrepreneur, your clients become your circle of friends. Yeah. Right? You hang out with your clients, you hang out with your team. So eventually you are, you’re not alone anymore. You have, you know, you have your, a group of clients who, who became your friends, and sometimes your friends become your clients.
So, , it’s an amazing, , circle to be in.
Jill: I agree. So listen, we’re gonna take a quick break. And then when we get back from the break, I really want to dive into your services and especially the AI and machine learning. Everybody’s talking about AI. I want to hear how you’re leveraging AI. Um, and for our audience, how they can learn from you and how we can transform.
So I’m going to take a quick break and we will be right back.
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Jill: All right, we are back and we are talking to some icing from Orange Stack. So let’s talk about how entrepreneurs, all businesses really can get custom solutions that can help them drive growth. And how AI and machine learning fit into all that.
Soumya: Yeah, so, um, , it’s, it’s great. Like, as you mentioned, everyone is talking about AI and ML and machine learning stuff and how there’s a lot of information online.
So, um, and. I can just jump right in on the applications of AI and ML and maybe explain with examples because that’s most exciting way to share how we are practicing it and how we deal with it. So I can give you some examples on, say, a real estate company. , they are like, Say 15 years old. They have bunch and bunch of data and the market is up and down all the time.
And now it’s like a world of data now. So if you have a bunch of data, what do you do with that? What do you do with your data? So you create, you would want to create a graph, some kind of predictability so that you can take actions or prepare yourself or if you have a product, how to sell it, build some strategies around that.
Um, for example, a real estate company might want to sell houses, rent houses, , and you know, maybe maintain houses. So with that data, how, what are you going to show to your users? So, a real estate company might want to show some kind of predictability or some kind of ratio analysis, , that certain neighborhoods are supposed to be safer than other neighborhoods in the area.
In terms of not only a statement, but in terms of actual numbers. So using that kind of rating of the safety under in that neighborhood, so there could be like many, many, many different, um, , you know, compare like, um, many different, , areas where people might want to know about, um, safety. when they’re buying a house.
So is that pet friendly? Is that, um, is the school, is that area, , has a good school ranking or not? Or when you buy a house, it’s just so many different aspects where you need to, , know. And how do you know? You just know by the data of, of your, your past data and you predict the future. So that’s basically, , You know, AI helping you out in making decisions.
Jill: So it’s taking all of the data, historical data, and then using that to make some predictive, , um, information available to help people make decisions. So your example is perfect because, um, I was recently, um, looking at selling my house and trying to find a new house. In a neighborhood, it’s challenging because you don’t know, like, the things you just described, you know, doesn’t have the right schools.
How close is it to transit? Does it have, um, you know, a low crime rate? So, all of those things go into decisioning, but you can’t make those decisions unless you. You know, have data that is going to help drive, um, information for you to be able to make, , you take those insights. So how is it that your company is, is helping, like, if you’re going to continue with that example, talk about how you’re actually helping, um, real estate companies and other businesses, um, create that kind of, um, that information.
Soumya: Yeah. So, , in the world of competition, everyone wants to be on top of, , you know, on top of their own fields. So, , this real estate company, they want to be the best among others. So, , basically the best, as in, , you must use that specific product or a mobile application or their website the most. , so how do you do that?
How will, how will their success analysis, , come into picture is because the more the number of users, eventually you’re going to get their brokers and eventually you’re going to, , do the whole, , selling buying process through their website or through their brokers. So, , the more data you show, the more niche you are in, , making sure, , keeping people engaged with the real data.
For example, website A versus website B, website B has more information. So you are, you are utilizing more and more time on their website versus website A, which also has the same exact data. This, , the house images are same. The pricing is same. Everything is same, but that information that is crucial to you is available on website B.
So you end up spending more time on that website, eventually spending their resources and eventually, , buying or selling a house through them. And once you do that, you build a relationship with that specific broker, and then you have a lifelong relationship with them. And so anytime you sell or buy a house, You are using their services.
Jill: really about helping to provide value. It’s helping businesses, whether you’re a real estate firm or an application developer or website designer, it doesn’t matter what the services are that you’re developing. It’s providing value to your customers, giving them insights that they can’t get elsewhere, and.
Engaging them in such a way that they want to keep with you because they feel like you understand their challenges and that you are providing great value. Um, and so orange stack is developing or are. for lack of a better term, are you the engine behind, you know, creating those insights and providing that value for businesses?
Can you talk a little bit about that?
Soumya: Yes. So, , we have, , our data science team where they, they gather the data, they create, they create the models. And then, , as a UI designer, I would design it in a way that that information, , is visible around their UI. So it’s not just about having a data and, , you know, predicting something, but how you show it on the UI is also equally important.
So, yes, we are providing the service and we are very excited. So this AI and machine learning thing is it’s not actually new. So to say, I can give you an example of Uber. So Uber, like we all use Uber. Or Airbnb, so to say. So it is all, , you know, artificial intelligence, machine learning. It’s all based on data.
So it is not a very new field. It’s just, you know, people are talking more, but actually we have been utilizing all of this technology and data, , for a very long time. , Uber. Basically, they don’t own any car, they don’t own any drivers, but they have a platform where they can create a predictability.
You know that you are going to be with certain driver in a certain car and you will be dropped off by so and so time. So that predictability is so valuable to us that people have, people prefer to take Uber rather than a taxi. Just because of the value predictability so much you want to depend on that system and that is basically data science and this is how we are helping our clients to use utilize their own data and Know where know your target audience.
What is valuable to them? And make sure that you’re working towards that, , specific data and then showing it on their UI.
Jill: It’s great that you used marketplace examples, right? Because procure hub is a marketplace and it’s actually built on the same approach and, , methodology, um, as Uber and Airbnb. So thank you for making the reference to a marketplace.
Cause that’s exactly what. ProcureHub is. We’re linking amazing solution providers like you and OrangeStack with customers who need your services. And I, I really, I’m, I’m passionate about helping entrepreneurs and small businesses, whether they’re on the buyer side, looking for solution providers or for Solution providers who are trying to connect with customers.
There’s just so much noise out there, and there’s a lot of buzz around A. I. And I’m glad that you said, you know, A. I. Has actually been around in the form of machine learning for quite a while, and it’s not new. It’s just about The maturity and the level of awareness and how we’re harnessing that power to really elevate the, the user experience, um, as well as the, the way in which they get the data, which is the, the, you know, interface piece, the UX and the UI it’s been, , Incredibly informative.
So if you can believe it, we’re almost out of time. So I know you and I could probably keep talking. I really enjoy listening to you and I just love what you’re doing. And I love supporting, , entrepreneurs like you. And I want to see you become wildly successful as you’re building your business. Is there anything else that you wanted to share around the services that you’re providing or anything that you want to share with entrepreneurs that we haven’t had a chance to talk about yet?
Soumya: Yeah, so I would definitely say that no matter how small or big your business is, If you approach or in stack, we will be happy to chat. We will be happy to understand your challenges in terms of it services, , be it design, be it, , development, be it any kind of change or maintenance or your website maintenance, or you want to build the whole new custom software, , that will help you optimize your day to day lives.
And also like, if you have. So much data and you want predictability. It’s a I N M L side of us. So if you approach us, it will be, , you know, a great chat to understand your needs. And then we can take it from there. And don’t be afraid to, , reach out because, , just because your business is too, you think your business too small or too, or too big, or, you know, you’re, or you’re sorted.
I think it site is never, is never sorted sorted because we are always advancing, we are always implementing new technologies and, , we get. The technologies do get older and you need to get date yourself. So your business, your website and everything.
Jill: Yes. Yes. Sorry,
Soumya: Jill.
Jill: I was just going to say, it’s, it’s so important that you’re, you know, that message needs to resonate with So many that one of the things that you do bring to the table, not only that you’re looking at it from a customer centric design versus just a technology, but it’s also helping businesses of all size, navigate the challenges, navigate the complexity and helping them instead of them having to stay on top of, you know, the advancements in AI, they can look to companies like you.
You, your orange stack and yourself as the as the founder to help you take that complexity away and to and to help them leverage the power of machine learning and AI.
Soumya: Yes, definitely. Um, also, I would like to add one thing that you mentioned about procure a marketplace that, you know, you have a bunch of amazing founders who are verified and.
When you say verified, you’re sold on that, because, , it’s so amazing to know that your, your other, , other people in the community are also verified. And so you can, you know, exchange services and leverage the whole feeling of community, even like being an entrepreneur, like myself, um, And knowing that others are also, , you know, on the same boat, and then they might need your help and, you know, you might need their help.
Jill: Thank you. I appreciate the plug for ProcureHub and I am so grateful to have you part of our community and for being an ambassador, actually, of the newly launched community, a real, um, I think, a something that’s really going to be a game changer for the community to be able to connect to really Support one another and to your point know that everyone on the marketplace has already been verified Um, it’s only the best of the best that is is part of our community And that’s why you’re part of our community the best of the best
Thank you so much for being here. Um, I’m, , again, incredibly grateful for you spending some time with us and getting to know you a little bit better. And, , if you’re interested in, Services from Samaya. You can check her, check her out on the growing community at procure hub. That’s www. procurehub. ca. If you’d like more information about the entrepreneuring show or have an idea for the show, or want to be a guest on the show, you can visit us at theentrepreneuringshow.com, or you can send us an email to info at procurepro. ca. Until next time entrepreneurs. Just keep swimming.