Armour Security: Guardians of the Digital Realm 

Entrepreneurial Article Post (6)

In today’s interconnected world, cybersecurity stands as the defense against an array of digital threats that lurk in the shadows of the internet. At its core, cybersecurity is not merely a defensive measure but a proactive strategy to safeguard valuable assets, sensitive data, and the trust of stakeholders. ProcureHub Marketplace is proud to introduce Armour Security, a company dedicated to fortifying the digital defenses of businesses worldwide headed by David Chernitzky, the co-founder and CEO. David brings a wealth of experience to the forefront of cybersecurity.  

Headquartered in Toronto, Armour Cybersecurity may be young at just 5.5 years old but boasts one of the most formidable global cyber defense teams, comprising individuals with military and Big4 pedigrees. Spanning across three continents, Armour Cybersecurity serves over 170 clients from a diverse array of industries. Their primary focus lies in supporting Small & Medium businesses, which often grapple with the challenges of navigating the complex cyber technology landscape without adequate access to expert guidance. Armour Cybersecurity scales offerings, solutions and technology to the budgets and needs of any size business. We recently asked David to tell us more about his entrepreneurial journey and business insights as businesses increasingly rely on digital infrastructure.  

What are some of the biggest challenges you have faced being an entrepreneur and how did you overcome them?  

“Figuring out what the market needed. When you start a business, you have dreams and are certain that some ideas will be successful. However, reality often differs from your expectations. The ability to step back, avoid stubbornly insisting on what you think will work, and instead follow the market’s needs is crucial. It makes the difference between certain failure and moving closer to a successful outcome. Flexibility and agility are among the most important ingredients for any entrepreneur.” 

What are some key milestones or significant experiences for you? 

“A very memorable milestone for me was signing Armour’s first contract at the beginning of our journey. I am sure many business owners can relate to this experience. It was like witnessing the birth of your firstborn child – an almost magical moment. 

As for a significant experience, whenever we meet with our clients, I ask them how they feel. Among the various answers, one theme consistently emerges – they feel safer after starting to work with Armour. It makes me proud.” 

How has your industry evolved or changed over the years, and how have you adapted to those changes?  

“In general, cybersecurity is a relatively new domain that is often mislabeled as IT security. Cybercrime is currently one of the fastest-growing industries, with significant money being made by criminals. The hyper-connectivity of cloud technologies and AI allows for the creation of high-quality cyber weapons in seconds. As a result, cybersecurity is playing catch-up, evolving as rapidly as necessary to keep up with cybercriminals. It is significantly different from what it was 10 years ago, and I am sure 10 years from now, it will be unrecognizable. 

 Most IT professionals simply do not have the right set of skills and cannot keep up with the pace of evolution. There is a shortage of 1.2 million qualified cyber experts in North America alone. Small and medium-sized businesses are impacted the most by this phenomenon. We have had to adapt quickly to stay ahead of the curve, continuously updating our knowledge and techniques to counter emerging threats effectively.” 

Can you share the most valuable lesson you learned as an entrepreneur?  

“Believe in what you do. Have fun. Have a good partner, it is much harder on your own. Never Give up.” 

In the dynamic landscape of today’s digital age, cybersecurity emerges not only as a necessity but as a cornerstone of organizational resilience. Armour Cybersecurity, under the leadership of David Chernitzky, epitomizes this ethos, dedicated to fortifying businesses worldwide against the ever-evolving threats of the cyber realm. As businesses increasingly rely on digital infrastructure, the importance of proactive cybersecurity measures cannot be overstated. Armour Cybersecurity, headquartered in Toronto, with its global reach and exceptional team, stands ready to support over 170 clients across diverse industries, particularly focusing on empowering Small & Medium businesses. 

Reflecting on his entrepreneurial journey, David shares invaluable insights born from challenges navigated and milestones celebrated. From the pivotal moment of signing the first contract to the ongoing mission of ensuring client safety, each experience underscores the profound impact of cybersecurity on organizational well-being. In an industry constantly evolving to combat cyber threats, agility and adaptability are paramount. David emphasizes the crucial role of belief, perseverance, and collaboration, encapsulating the essence of entrepreneurship. As Armour Cybersecurity continues to innovate and adapt, it remains steadfast in its commitment to safeguarding the digital frontier for businesses worldwide. Want to work with David for your cybersecurity needs? Visit and sign up today!   

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